Revenue is easy to buy, and margin is easy to lose buying it. We build acquisition, retention, and merchandising around what an order is actually worth to you, then scale only the parts that clear your margin floor. Built for stores whose growth has stopped feeling like progress.
Most stores reach us at a plateau that looks much the same each time:
None of that is a demand problem. It's an economics problem — revenue is growing faster than the margin that has to fund it, and that gap only widens with scale.
Three changes you should see in the P&L, not just the ads dashboard.
When campaigns are built against contribution rather than revenue, scaling spend stops quietly buying you unprofitable orders at increasing volume.
Lifecycle flows turn first orders into second and third ones, which is the only reliable way acquisition costs become affordable.
A clean product feed puts your full range in front of shoppers, instead of the same handful of products competing for the same impressions.
Online retail is an economics discipline wearing a marketing costume. Any store can raise revenue tomorrow by spending more; whether that revenue is worth having depends on the gap between what an order contributes and what it cost to win.
The common failure is optimising inside the ad platform. Return on ad spend improves, the team celebrates, and the P&L does not move — because the platform counts revenue and your business runs on margin. We start from unit economics: what a first order contributes, what a customer is worth over a year, and what you can genuinely afford to pay for one. Everything else, from bidding to feed structure to lifecycle timing, follows from those numbers.
That's the promise: we listen for the result behind the request and grant it as you meant it. No vanity return on ad spend, no lock-in contracts, no growth that looks impressive until finance opens the spreadsheet.
Six workstreams, run together — because acquisition without retention is just renting customers.
We model contribution per order, payback period, and what each channel can afford to pay for a customer, then plan spend against those limits. You receive a working economics model and a channel plan built on it.
Search, shopping, and social campaigns are structured by margin tier rather than lumped together, so bidding reflects what each product can carry. You receive a rebuilt account structure and margin-aware bidding rules.
Titles, attributes, imagery, and category mapping decide what surfaces at all, so we rebuild the feed and keep it healthy as your catalogue changes. You receive an optimised feed and coverage reporting by product line.
Welcome, abandonment, post-purchase, replenishment, and win-back flows carry the repeat revenue that makes acquisition maths work. You receive live flows and reporting on repeat rate and revenue per customer.
Product pages and checkout are where paid traffic is won or wasted, so we test the steps costing you the most completed orders. You receive a prioritised test roadmap and shipped improvements.
Reporting shows contribution after cost of goods, shipping, and ad spend, because that is the number decisions should be made on. You receive a profit dashboard and a monthly review setting priorities.
Our ecommerce marketing services plug into the platforms you already trade on.
Short, concrete answers — the ones we'd give you on a call.